![]() They make ads more info-focused, add more values, and boost ad relevancy. Structured snippet extensions are undoubtedly helpful. Structured snippets have more values than a regular ad, and that is why, AdWords gets more data to make ads more relevant and show them more often. Extensions increase CTR, improve visibility, and provide a better ROI.ģ) They provide more data for Google AdWords. They show why choose your company over competitors.Ģ) They boost ad performance. Why Use Structured Snippets?ġ) They are great to point out what advantages and special features your products and services have. Ensure that you use different values in them. Note, you can use structured snippet extensions and callouts simultaneously. The image below will help you better understand the difference. Meanwhile, callouts are more descriptive and are used to add more features to products and services. The main goal of structured snippet extensions is to provide more context to ads and help products and services of a particular business stand out of the crowd. How Structured Snippets Differ from Callouts ![]() Note, if you don’t want to use dynamic structured extensions, you can opt out here. – you can create extensions on the account, campaign or ad group levels – you can specify where, when and how your extension will be shown online (Start/end dates, scheduling) – you can choose the preferable device (Device preference) For example, if you have a hotel business, you’ll choose “Amenities” and then add up some values, such as “free Wi-Fi,” “nice lounge zone,” “fitness center in the basement,” etc. You have twelve headers to choose from:Īfter that, you’ll just have to specify values. It reflects what products or services your business provides. To work with structured snippet extensions, you should go to ad extensions tab in Google Adwords and click on “Create a new structured snippet.” How to Customize Structured Snippet Extensions Also, they simplify campaign management, and make your ads more relevant and helpful to users. If you want to add more context to your ads and improve your ad copy, structured snippet extensions are what you need. Unlike dynamic structured snippets, structured snippet extensions are customizable. According to Google, these are:Īdvertiser-provided structured information that show with your text ads. Google professionals took into account what user feedback and rolled out structured snippet extensions. It turned out that some businesses use them perfectly well (their ads become more relevant and info-focused), while others don’t because there is no way to customize them accordingly. Although dynamic structured snippets allow customers to take a sneak peak at the content before clicking the ad, they are not as rewarding as one might think. It seems that Silicon Valley’s search giant chose to listen to users and improve dynamic structured snippets.ĭynamic structured snippets were first introduced in March 2015, and from the very beginning users weren’t too happy about them. In September 2015, Google introduced structured snippet extensions to Google AdWords.
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